“AN APPROACH TO INTERCULTURAL COMMUNICATION”
A Book Review
According to people opinion
cultural changes take towards the communication way. So as we all know that
cultural communication having a variety so it influences every type of people
towards getting the unique cultural communication or knowledge.
INTERCULTURAL Communication is the same. When
we discuss or communicate with the other cultures so we try to manage our self
according to their way but we not manage our self like easily as we think. So
as we face other cultures people so we look around about different negative
scenario like ethnic ,class difference, religion difference …….. .
The stranger has limited
knowledge of his new environment about norms and values. Local people on the
other hand having little knowledge about the stranger and relate to her views
interests and habits.
Generally communication with
another involves anticipating their response. When communicating with someone
we know usually relies on our expectations and may have no idea that we are
making such predictions. In contrast when communicate with strangers we become
more aware of the possible reactions and the uncertainty of our predictions.
Communicative forecasts are
based on three levels of data
The first is the cultural
level.
This level includes
information about the other's culture their dominant values and norms. This
is often the only level of information available when communicating with a
stranger. However a better understanding of a stranger's culture gives better
predictions.
The second level of
information is socio-cultural.
This includes details of the
other or group of members they want to belongs too. This type of information is
the predominant information used in intercultural communication. Finally there
is psycho cultural data. It is information about an individual's
characteristics and is the most appropriate form of data for communicating with
friends.
Basically we understand
these data by the process of social cognition.
Social cognition is a
dialectical process that involves both grouping individuals into categories
based on their similarity .Such stereotypes may be inaccurate or not relevant
to the current person.
To improve communication with
strangers we need to pay attention to their unique and individual
characteristics. The authors argue that effective communication with strangers
requires a greater understanding of our communication behavior. First we tend
to categorize things automatically so we are less aware of doing so
Second, much of our daily
communication follows familiar scenarios so we are unaware of this
communication behavior. We cannot rely on such familiar scenarios and rules
when communicating with a stranger.
Usually in communication we
try to reduce uncertainty. Communication with strangers is associated with a
relatively higher degree of uncertainty as it is difficult to predict the
stranger's answers.
We experience uncertainty about a stranger's
·
Attitudes
·
Feelings
·
Beliefs
We also do not know how to
explain a stranger's behavior. The motivation to reduce this uncertainty is
sharper if we expect further interaction with a stranger or when they are a
potential source of benefit.
We can reduce uncertainty
and increase the accuracy of our predictions by obtaining more information
about the stranger.
Finally, information can be
sought directly from a stranger by interacting with him and asking questions.
In addition when offering information about yourself it is often offered to
reciprocally offer information from another.
So this is a generally
understanding review of this book.
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