Development Support Communication

Tells All about the way

Development Support Communication

Development A process in which something passes by degrees to a different stage, especially more advance or mature stage, this can be a growth in a project or idea. A progress in body, land or resources.

Development Communication it is a process through which a society is expected to achieve certain socio-economic, political, cultural and other goals.

 Basically development support programmed deals with social, economy, political and cultural aspects and desire to create the positive change. It’s having some primary role which tells about development issues, beginning with systematic understandings of local situation.

Emergence of Development Support Communication

·         Its concept is too old like human history.

·         In 18^th century (World War 1 & World War 2) it got a new direction.

·         After the 2^nd world war destruction the question of development support programmed raise up.

·         So these countries faces different issue like a economic, social crises, poverty, lack of scientific knowledge, technology.

·         Western countries realize if we want to develop these issues so we should first solve the problems of effected countries.

·         After these issue a term word development communication first use for 3^rd world countries through media.

·         The term development used by the Western writer Daniel Lerner, Lucian Pie and Wilber scram.

·         In 1950 loan issued to under developed countries and provided them a technology for growing up.

·         After a decade’s they analysis and realize mostly planned fail.

·         The problems of rural and urban areas was keep as it is  like unresolved

·         Plan fails due to lack of understanding of social, cultural, environmental problems and lack of interpersonal communication.

·         They were unable to involve poor, semi literate people, farmers or other community people in decision creation process

·         They were not able to make realize that all of process is for their benefits.

·         Then the idea quickly charged by the UNITED NATION ORGANIZATION (UNO) and by the other agencies.

Basic of Development support Communication It’s specifically designed communication strategies which support particular development program. It exchange of messages at more specific levels. It leads and motivates people towards better life condition. It may be termed as change in people’s physical structure. It changes in normative values, change in technology, social organization, education, health, economic situation, attitude and behavior through interpersonal communication or media.

Approaches of Development support Communication. All the people involved and play a part in shaping decisions that affect their lives.

So following major points are given below

·         Decision making

·         Benefit

·         Implementation

·         Evaluation

Planning of Development support communication. Planning is primary step of achieving target

Campaign of Development support communication.  It utilizes different educational and communication methods and focuses attention on particular problem and its solution on a time

Stages of development support communication of Campaign

1.       Identification of objectives.

                                   To examine campaign goals and aims getting long term results.

Analyze about the project people environment social and cultural values for the concern area.

Identify the problem and create a mindset for it solution or shape and what way of communication and media should be better to educate people it provide sound judgment by collecting information.

Asses’ media channels to potential target group and find out technology transferal inputs
2.       Analysis

It involves study and investigation of problem and point out most important needs to establish campaign objectives.

It identify the target group for measuring attitudes, practices conduct focus group and determine multimedia mix and message design strategies for target audiences.

It focuses situation and sponsors. 

3.       Formulation of the plan

 It includes timing campaign, using slogans and symbols, Messages and channels for information.

In simple words it means to draw up action plan.

4.       Evaluations

Carry out small level field evaluation at strategic points during campaign to suggest where in-course change is needed.

CONDUCT FULL scale post campaign evolution survey and feed forward for future campaigns

Analyzing the factors of success or failure on behalf of that project can be improved in future

Using Mass Media for Development Support Communication. As personal or face to face method cannot reach everyone who wants and needs information, so following mass media methods can be used to reach large number of people quickly.

·         Through print media (newspapers, blackboard news, newsletters, folders. Pamphlets.

·         Audio visual media i.e. radio , audio cassette, TV, pictures ,slides and film

·         Through static media ( posters ,exhibits and displays)

·         Emerging technology (Fm Radios, Mobile Phones and Internet Etc.)

Example of Development Support Communication Campaign in Pakistan

·         End-polio Pakistan Campaign

·         16-19 March National Immunization Days

·         New strategies in place to identify and immunize missed children.

Factors That Affect Development Support Communication Campaign

·         Noise

·         Distortions

·         Filtering

·         Selective perceptions

·         Language barriers and non verbal cues.

·         Lack of finance

·         Lack of planning

·         Lack of education

·         Lack of media guidance

·         Lack of youth development programs.

Suggestion for Successful Development Support Communication Campaign Plan.

• ·         Examine the problem and identify by the groups
• ·         Selection of priority problem by groups
• ·         Formulation mythology for seeking solutions
• ·         Identification of information require in easy ways to access this information

Conclusion. It helps in providing information on development activities but it also involves creating opportunity for the people to know about technical nature of new ideas with their effects. It plays an important role for creating atmosphere for understanding how these new ideas fit into real social situation on people. It tells about smoother communication for better development.